Category Archives: book publishing

F is for Finishing the Writing Process

Writing a book, even a non-​fiction book, is more of an art than a sci­ence. As an art, the pos­si­bil­i­ties of com­bi­na­tions of words, phrases, ideas and con­clu­sions are end­less. So where do you stop the writ­ing process? From a publisher’s per­spec­tive, you should stop at the place where you need pro­fes­sional feed­back to take the next step. Exactly how fin­ished your work will be when you reach each mile­stone depends on your goals for writ­ing a book and the publisher’s require­ments. (Note: per­fec­tion is not a mea­sur­able goal.)

When I’ve worked with authors in the past, there is always the temp­ta­tion to revise and revise and rewrite, but once you’ve turned your work over to the edi­tor, it is nec­es­sary to step back and let go. When I’ve worked inside of a pub­lish­ing com­pany, I’ve been able to use the com­pressed time­lines and bud­gets of the com­pany to make authors stop, I’ve found that the pub­lish­ing process for self-​published authors tends to be more pro­longed and dif­fi­cult. Simple projects go on for months longer than they need to as authors con­tinue to revise.

How do you know you are fin­ish­ing writ­ing a book?

Have you read the piece back, prefer­ably out loud? Did you fix all of the minor typos and spelling mis­takes? Then it is done. Move on to the next task.

Here are the obvi­ous fin­ish­ing places in your writ­ing process:

Stop Here #1. Send the book query to agents and pub­lish­ers. What you need to have com­pleted: A sum­mary and a chap­ter or two. At this point in the writ­ing process, the pub­lisher looks for authors with strong ideas and tal­ented writ­ing, not man­u­scripts. Stop and get feed­back. In my expe­ri­ence, that it is most likely that edi­tors need a book that is like yours, and they might offer you a chance to write the book they want rather than the book you pro­posed. Likewise, if you get no nib­bles for the book, you can start again with a new con­cept much more quickly. Perhaps you want to spend your newly found days on mar­ket research?

Stop Here #2. The fin­ished man­u­script. Sometimes (OK, most often) the day to stop the writ­ing process is the day that the man­u­script is due. Ideally, the time to stop is about two weeks before your book is due. It will not be per­fect, but it should be fin­ished to the best of your abil­ity and good enough. I wish all authors had the willpower to aban­don the project down for a lit­tle while, and re-​read it one more time before you sub­mit. You know you are done writ­ing a book when the man­u­script ful­fills the promises of the sum­mary and you have the req­ui­site num­ber of chap­ters and word count. The bane of my exis­tence as an edi­tor were authors who re-​submitted rewrit­ten man­u­scripts one or two weeks after the first one. Once you’ve sub­mit­ted the man­u­script hold tight. Maybe you want to work on your blog?

Stop Here #3. The edi­to­r­ial review. Once your man­u­script is edited, your job is to assess the edits and make sure that no mean­ings where changed or errors inad­ver­tently intro­duced. Authors expe­ri­enced with the pub­lish­ing process know to wield a light pen­cil here. Focus on the edits, Please don’t revise the man­u­script or por­tion of the man­u­script unless the edi­tor has dic­tated it. On sev­eral occa­sions, I’ve received re-​worked books from authors at this late stage in the writ­ing process, which means my invest­ment in edit­ing was a waste. Perhaps you should be work­ing on your next book?

Stop Here #4. Review of pages. At this stage in the pub­lish­ing process, authors get to see what the book looks like in the final lay­outs. At this stage, authors shouldn’t be edit­ing or chang­ing any­thing, but rather look­ing for mis­placed cap­tions, miss­ing words and the like. Remember, you were done writ­ing the book when you sub­mit­ted the man­u­script, and expe­ri­enced edi­tors and design­ers have been help­ing with the pub­lish­ing process, doing what they do

Stop Here #5. The book is at the printer. What are you think­ing? You are totally fin­ished writ­ing a book! Go work on your Twitter feed.

Optimized with InboundWriter

E is for Editor

My high school English teacher told me that I would have a bright future as a copy­ed­i­tor. That was when I was on my way to col­lege in the big city to study International Affairs. I was going to be a diplo­mat at the United Nations, and then I changed my mind…I was going to be an archi­tect. The idea of an edi­to­r­ial career never crossed my mind.

Until, after grad­u­at­ing col­lege into a rough mar­ket to be an archi­tect, I landed a sweet job as an edi­to­r­ial assis­tant at an archi­tec­ture mag­a­zine. I loved edit­ing, pri­mar­ily for the rea­son that it gave me access to so many inter­est­ing peo­ple and ideas. I’d had a lib­eral arts edu­ca­tion in archi­tec­ture, and I was amazed to meet and inter­view the most promi­nent archi­tects of our time. Instead of going to grad­u­ate school in archi­tec­ture as I had planned, I stayed in pub­lish­ing, fol­low­ing a chain of pro­gres­sively more inter­ested and respon­si­ble edi­to­r­ial jobs.

It takes a vil­lage to edit a book.

There are sev­eral dif­fer­ent kinds of edi­tors that I know:

Acquiring, Acquisitions or Commissioning edi­tor. This is the taste-​making edi­tor who brings new books and their authors to agree­ments with a pub­lish­ing house. The acqui­si­tions edi­tor is respon­si­ble for shap­ing the pro­posal, work­ing with agents, shep­herd­ing the pro­posal to the pub­lisher, mar­ket­ing, and sales teams. As a gate­keeper, the acqui­si­tions edi­tor is often the pri­mary con­tact between the pub­lish­ing com­pany and the author. She is also and is the book’s inter­nal cham­pion and will defend the books bud­get and mar­ket­ing pri­or­ity. At some pub­lish­ing com­pa­nies, the acqui­si­tions edi­tor receives sign­ing bonuses and has clearly defined sign­ing and rev­enue (value) targets.

Development Editor. A devel­op­ment edi­tor, often a free­lancer, helps the author to cre­ate a com­plete man­u­script. This often means detailed re-​organization and even re-​writing. The devel­op­men­tal edi­tor might also help the author to secure any rights or per­mis­sions for illus­tra­tion or pho­tog­ra­phy or quoted text. Depending on the num­ber of books in a pub­lish­ing pro­gram, the Acquiring edi­tor may or may not be respon­si­ble for the devel­op­ment of the man­u­script. Some pub­lish­ing com­pa­nies have devel­op­ment edi­tors on staff who actu­ally write and cre­ate books as they go.

Once the man­u­script is approved by the pub­lish­ing team and is con­sid­ered com­plete, the man­u­script is “trans­mit­ted” to the publisher’s pro­duc­tion department.

Managing Editor. The man­ag­ing edi­tor is typ­i­cally in charge of the book’s pro­duc­tion process. The keeper of the sched­ules and pro­duc­tion bud­gets the man­ag­ing edi­tor pro­vides an esti­mate for the cost of pro­duc­ing the book and assigns the book to the edi­to­r­ial and design staff. The man­ag­ing edi­tor sets the house stan­dards for edi­to­r­ial and design, and makes sure that final edi­to­r­ial files are ready to go to the printer. Because the man­ag­ing edi­tor over­sees the pub­lish­ing pro­gram as a whole, she is rarely very involved with any one par­tic­u­lar book.

The Copyeditor. This is an amaz­ing picky, detail-​oriented per­son who care­fully checks the man­u­script for typos, gram­mat­i­cal errors and prob­lems with con­sis­tency or logic. Often, the copy edi­tor also “tags” a man­u­script for pro­duc­tion, which means she marks up all of the head­lines, quo­ta­tions, side­bars, boxes, cap­tions, lists, foot­notes and other book ele­ments. The copy­ed­i­tor may also pro­vide the book’s front mat­ter accord­ing to the publisher’s style. (There are also edi­tors who spe­cial­ize only in tag­ging, and I imag­ine that the copyeditor’s role will expand as e-​book ele­ments will also have to be specified.)

The Indexer. Not every book has an indexer, but these are spe­cial­ized edi­tors too who decide which items are impor­tant enough to be called out and who com­piles the books’ index.

The Proofreader. When every­one else is done with the book, a proof­reader pro­vides a fresh set of eyes to make sure that all of the pre­vi­ous edits did not intro­duce new errors when the old ones were cor­rected. If the copy­ed­i­tor marked up the man­u­script by hand, she’ll also make sure that all of the cor­rec­tions were incor­po­rated into the final version.

D is for Distribution

When I first started Plain White Press, every busi­ness adviser I met asked “how are you going to get dis­tri­b­u­tion?” Honestly, it is a ques­tion I wish I would have just ignored.

My first prod­uct as a boxed set of fit­ness cards, adorably pack­aged for the busy mom with water­proof cards, a pop-​top lid, and even a robe lan­yard to hold the right cards together for your work­out. The author man­aged to secure an arti­cle rec­om­mend­ing the boxed kit in a national Magazine. I had a ware­house han­dle stor­ing and ship­ping the boxes, but I didn’t have any retail dis­tri­b­u­tion — not even on Amazon. So, amaz­ingly all of the sales came directly through my own lit­tle web­site that I’d put up myself using Squarespace and a sim­ple cart by Mal’s E-​commerce. The future looked bright.

Within a year, I’d signed a con­tract for a national dis­tri­b­u­tion deal for the card box and three more prod­ucts. In order to keep up the dis­tri­b­u­tion, I needed to be able to cre­ate new books for each sea­son, and I spent most of my time just man­ag­ing that and not nearly as much on pur­su­ing direct mar­ket­ing. As soon as my books and set became avail­able on Amazon​.com, they were also avail­able for at rock-​bottom prices. The press was still not prof­itable, so I kept dig­ging into my own resources. I wish I would have just said “enough,” but I’m too stub­born for that.

There are so many costs asso­ci­ated with dis­tri­b­u­tion: print­ing the inven­tory, man­ag­ing the mar­ket­ing, keep­ing the PR machine run­ning, and the dis­tri­b­u­tion fees that included pay­ing for cat­a­log print­ing, freight, mis­cel­la­neous ware­house charges, and the very worst of all — returns.

Looking to find sales every­where led me to find very few sales any­where. Nothing reached its poten­tial, and I burned out.

If I were to do it dif­fer­ently, I would look to cre­ate prod­ucts that could find lim­ited dis­tri­b­u­tion in a sin­gle chan­nel, or bet­ter yet, direct-​to-​customer. With the grow­ing ebook mar­ket, almost all fees and costs are gone, and print-​on-​demand is a mir­a­cle that allows a small pub­lisher to make a book with­out mak­ing a ware­house full of books. Several print-​on-​demand ser­vices offer low-​risk dis­tri­b­u­tion ser­vices through the major whole­salers, but keep in mind that although your books are avail­able to any book­store or library, there is no one out there actively sell­ing your book. The suc­cess of mar­ket­ing is still up to the per­son who holds the great­est stake in the prop­erty, typ­i­cally the author.

The best advice that I didn’t take was from a wise edi­tor at a well-​known pub­lish­ing house. She sug­gested that I should cre­ate mock-​ups for bril­liant prod­ucts and sell them exclu­sively to a major retailer for the hol­i­day sea­son. It’s both the guar­an­tee of one big buy and the con­cen­tra­tion of your effort. The same tac­tic would work for any kind of spe­cial sales: a cor­po­ra­tion, an orga­ni­za­tion or exclu­sively online. I’d start again here and then build block-​by-​block, market-​by-​market, expand­ing my list and prod­uct line as I secured the mar­kets. Not the other way around.

C is for Colophon

Colophon (pro­nun­ci­a­tion) is one of those great pub­lish­ing words like “amper­sand” and “imprint” In the tra­di­tional sense, the world means “a set of detailed instruc­tions for type­set­ting sent to the printer — the publisher’s stan­dard for typog­ra­phy.” This term orig­i­nates in the ori­gins of today’s tra­di­tional pub­lish­ing com­pa­nies as print­ers, but I’ve only known the term as applied to the lit­tle logo on the spine of a book that sig­ni­fies a pub­lish­ing company’s brand.

That lit­tle mark on the spine of a book (typ­i­cally on the bot­tom of the spine) relates to the publisher’s name or brand. Professional book­shelves sport rows and rows of sim­i­lar pub­lish­ing marks, but the more gen­er­al­ist the reader, the more vari­a­tions in the colophons.

Sometimes the mark is typo­graph­i­cal, typ­i­cally a com­bi­na­tion of the pub­lish­ing com­pany ini­tials, and other times it is a lit­tle image (like Penguin). My favorites clev­erly com­bine the two.

I like this exam­ple of a set of Penguin books by designer Coralie Bickford-​Smith. In this exam­ple, the brand­ing colophon appears at the top of the spine, and she’s added a sym­bol to rep­re­sent each title at the bot­tom. What if each spine had the author’s Twitter avatar at the bottom?

http://www.casualoptimist.com/2009/01/06/interview-with-coralie-bickford-smith/

Working in pub­lish­ing means that I can’t help but pay atten­tion to these brand marks: they are imme­di­ate sig­nals to the qual­ity that I will find inside. Year after year, indus­try researchers sug­gest that read­ers have lit­tle inter­est or aware­ness of these brands — pub­lish­ing com­pany colophons sig­nal noth­ing to the aver­age reader.

Is there a need for a colophon to be any­thing more than a brand? Is there some­thing exclu­sively lit­er­ary about it, or does it just serve the role of any­thing else? As the mar­ket for ebooks grows, there may be far fewer spines, but the colophon becomes the icon for the app, the com­pany Twitter pro­file pic, and your imprint’s “face” on Facebook, the fav­i­con on your website’s browser, and the app icon on your smart phone.

Browse your shelf. What do the sym­bols on the spines on your shelf rep­re­sent? What do the icons on your iPad mean?

If you were to cre­ate a pub­lish­ing com­pany of your own, what would your colophon look like?

To start a pub­lish­ing imprint of your own, you need only to reg­is­ter with a block of ten ISBNs (International Standard Book Numbers, avail­able online via myi​den​ti​fiers​.com). You can reg­is­ter the imprint in your own name, but it is much more inter­est­ing to think of a brand and your future colophon. Businesses often bill them­selves as MyBusiness Publishing or MyBiz press, use the own­ers’ ini­tials or a street or city name that has some mean­ing to the owner.

What do you want the name to sig­nify? Humor, trust­wor­thi­ness, deli­cious­ness, charm, wis­dom, nature? What imagery comes up? Is there a nat­ural image to go with the words? Is your idea bet­ter expressed in type? Is there a type­face that has just the right per­son­al­ity? Will the colophon work when the spine is tiny, and will it work when the spine is large. What hap­pens when you line up all of your books in one tiny row. How does it look as an icon or in a web ban­ner? Does your mark tell a story?

Optimized with InboundWriter

Embrace Your Inner Self-​Publisher

Last night I had the lovely oppor­tu­nity to speak to writ­ers and aspir­ing pub­lish­ers at the W@tercooler in Tarrytown (a writer’s haven if you’re in the area!). Preparing for this work­shop gave me a great oppor­tu­nity to reflect on what hasn’t worked in the past, and on the trends I believe will shape the pub­lish­ing land­scape in the fore­see­able future.

10 Steps to Successful Self-​Publishing

  1. There is really no such thing as self-​publishing. It’s sim­ply pub­lish­ing. A pub­lisher is some­one who decides what the world needs to read. With the inter­net and dig­i­tal pub­lish­ing, there is no longer need to develop a whole­sale net­work or to print 25,000 copies of your book just to start. All you need is a dig­i­tal file that you can upload to an online pub­lish­ing service.
  2. So don’t act like a mod­est self-​published author who couldn’t score a pub­lish­ing con­tract. The truth is, you aren’t patient enough to wait for that mea­ger con­tract, and besides, you have the vision and skill to do it bet­ter. Register your­self as an Independent Publisher. Give your press a big, auda­cious name or a name that reeks of must-​readingess, and go buy your­self a set of 10 ISBNs (International Standard Book Numbers) at MyIdentifiers​.com.
  3. Make your books look as good as or bet­ter than the big guys’ books look. You can hire the same edi­tors, design­ers and mar­ket­ing free­lancers that the big guys use. If you need fund­ing for this, make a video and go on Kickstarter​.com or Indiegogo​.com or make a pro­to­type and find a com­pany or a cat­a­log or a gen­er­ous rel­a­tive who will pre-​order enough copies to make your ven­ture worth­while. (From expe­ri­ence, I do not advo­cate a spend-​first, sell-​later approach.)
  4. If you want to be in book­stores, appear on national TV, and get reviews your favorite mag­a­zines, you need to abide by the known rules and time­lines of tra­di­tional pub­lish­ing. 1) Make sure your book looks and reads as if it belongs in a book­store. 2) Be ready six months ahead of time to give the press and book­store buy­ers enough time to review your book and make a timely pur­chas­ing deci­sion. Even bet­ter, start a year before that to begin to com­mu­nity of devoted read­ers who will have a hard time wait­ing for your book to arrive in stores.
  5. If you want to pub­lish for other rea­sons than being in Barnes & Noble, let the rules slide so that pub­lish­ing the book fits your own goals and budget.
  6. If your aspi­ra­tions are lit­er­ary or vampire-​related, you’d do well to find a com­mu­nity of life-​minded writ­ers to join your indie pub­lish­ing ven­ture. You have 10 ISBN’s and the know-​how to this; why not help oth­ers too? Read each other’s man­u­scripts, cri­tique each other’s cov­ers, and share the respon­si­bil­ity for mar­ket­ing and pro­mot­ing each other’s works. Bonus points if you can recruit a graphic designer, an eagle-​eyed edi­tor, and shark-​like sales­per­son into your pub­lish­ing co-​op.
  7. If you want to pub­lish a book for your busi­ness, for­get the book­store or lit­er­ary route to start. Consider your book as a mar­ket­ing expense and not a profit cen­ter. Real content-​dense and help­ful books are so vastly under­priced for the value they impart to read­ers, you should think of the book as a con­vinc­ing case for hir­ing you or your com­pany. Considering that Amazon is the web’s top expertise-​finding site, you might find that hav­ing a book there gets you found elsewhere.
  8. Embrace tech­nol­ogy. Consider pub­lish­ing a short e-​book first. It can be as short as 10,000 words and still feel like a book. Consider a print-​on-​demand provider like Amazon’s Createspace. These ser­vices print books as your buy­ers buy them.
  9. Use social media to find your com­mu­nity of read­ers. Seek out book review­ers, other writ­ers in your genre, book­sellers, and the media. Befriend them and review and pro­mote their books, arti­cles and ser­vices so that you can ask for the return favor when the time comes. Find your nat­ural com­mu­nity of “if you loved her book, you’ll love mine too.”
  10. Ask ques­tions, find the help you need, and keep score.

My Essential Publishing Resources:

The Independent Book Publisher’s Association

Book Expo America

Tools of Change

Digital Book World

Writer’s Digest

Publisher’s Marketplace

Publisher’s Weekly

B is for Books at the Bindery

gutenberg

The Gutenberg Bible is every­where. I don’t mean the real bible, which I did actu­ally see when I took my daugh­ters on a col­lege tour of Yale last year, but the image of the image and the idea of the Gutenberg Bible, arguably the great­est pub­lish­ing rev­o­lu­tion ever, to the new age of e-​publishing. Even my old Kindle, now an old 2nd gen­er­a­tion model with pix­els miss­ing, proudly dis­plays the old press that made mass-​produced books pos­si­ble in its rota­tion of dead-​author portraits.

If you love the smell of new books, plan a vaca­tion to visit a book printer and bindery soon, lest they dis­ap­pear for good. The good news is that even as e-​books become ubiq­ui­tous, peo­ple still love the feel and util­ity of paper, but the bad news is that more and more books will be printed dig­i­tally instead of on large presses.

Today’s books are printed in two ways, either via off­set print­ing or dig­i­tal printing.

Offset print­ing means an image on an inked plate s trans­ferred (or “off­set”) to a rub­ber blan­ket, then to the paper. Most books are printed in a sin­gle run of black ink, but for four-​color print­ing jobs, the paper goes through four impres­sions: black, cyan (blue), yel­low, and magenta in com­bi­na­tions to cre­ate nearly any color. Extra plates can be added for cus­tom or even metal­lic col­ors. For large quan­tity print­ings, such as 2,000 or more copies of a book, this is the most cost-​effective way to print books. The labor-​intensive set-​up of the press, which involves mak­ing the plates, is the largest expense in off­set printing.

For the most part, color books and the larger runs of black & white hard­cov­ers are printed in Asia where both the paper and labor are less expen­sive, which means that it is at least two months between the time a book is printed, put on a boat, and arrived in U.S. stores. Basic paper­backs are still most often printed in the U.S. and Canada, and they take three to six weeks from the time the pub­lisher sends the final files to the printer to the time the books arrive on shelves.

Digital print­ing, how­ever, works just like your computer’s desk­top or laser printer — ink or toner is applied directly to the paper from a dig­i­tal image – no plates involved. The costs of this kind of ink and the equip­ment make the per-​copy price of the book higher than the price of each offset-​print book, but books can be printed in small quan­ti­ties on an as-​needed basis, sav­ing the need to keep inven­tory. Black & white print­ing is rea­son­ably cost-​effective, but the price of color print­ing at about $.10-.20/page quickly becomes unfea­si­ble for books larger than 24 pages.

Digital print­ing is not mak­ing an ebook; it is print­ing a dig­i­tal file as a reg­u­larly printed book. Almost all the dig­i­tal print­ers (and a few of the off­set print­ers), use a high-​resolution Adobe PDF file as the source for the printing.

There are two types of dig­i­tal print­ers: Digital Short-​run print­ers that will typ­i­cally print a few dozen to a few hun­dred copies at a time. These print­ers are great because they can offer qual­ity con­trol and cus­tom paper choices. With dig­i­tal short-​run print­ing, you can even com­bine color and black & white pages (and those color pages can be through­out the book and not in just one sec­tion.). Print-​on-​Demand print­ers (often called POD), such as Lightningsource, or Amazon’s Createspace, print books one at time, book after book. Each book goes through the same machine, so you don’t get much choice about paper. Because these machines are run­ning all day and all night, book after book comes out of them. All of the paper is exactly the same. Over the last sev­eral years, the qual­ity of dig­i­tal print­ing has improved sub­stan­tially. It’s just the run of the mill paper that makes it look the same, but many major pub­lish­ers are using print-​on-​demand ser­vices for their older or more obscure books. It’s quite likely that you’ve recently read a digitally-​printed book and didn’t rec­og­nize the difference.

Once books are printed, they are put together as block, and cut to the right “trim size,” and then they are bound. For good-​quality hard­cov­ers, the sheets are sewn together which cre­ates a loose, pli­able spine. It’s sturdy, and rare that the pages in a smythe-​sewn book will fall out, and sewn bind­ing is a rec­og­niz­able mark of qual­ity. Paperback blocks are glued with a pli­able glue. Then the cov­ers are applied by machine.

These print­ers can print and send any book in a mat­ter of days, but the amaz­ing Espresso machine prints both any book and its cover on the spot, cuts it down to size, and binds the book in a mat­ter of about 10 min­utes. Espresso machines are appear­ing in book­stores and libraries with greater fre­quency — it’s almost as good as an instant down­load, and with a glass enclo­sure that lets you see what it hap­pen­ing inside, almost as good as a field-​trip to the bindery.

the Espresso Book Machine

A is for Authors I’ve Acquired

A is for Authors I’ve Acquired

A book acqui­si­tions edi­tor always has her anten­nae up for new and inter­est­ing ideas and authors. She also knows what she wants to pub­lish before she sees any man­u­scripts. This is more true in a small, spe­cial­ized pub­lisher and less true for those who pub­lish to the mass mar­ket. Each acqui­si­tions edi­tor is respon­si­ble for a “list” — a col­lec­tion of books in her sub­ject area. Each pub­lish­ing sea­son (Spring and Fall) she needs to add a cer­tain num­ber of books to that list. For instance, when I was an edi­tor at the Taunton Press, I was in charge of all the home-​building and home improve­ment books. Late, as the Architectural Graphic Standards edi­tor, I was respon­si­ble for archi­tec­tural ref­er­ence works based on the pub­lish­ing company’s clas­sic ref­er­ence title, a much more nar­row list.

Over time I spent acquir­ing books, there was no one model for how books and authors came to my atten­tion, other than the fact that I was always look­ing for them. I wasn’t look­ing for tal­ented writ­ers so much as peo­ple who knew their stuff, and could be counted on to “get it done,” because writ­ing a whole book is a pretty big deal for a busy pro­fes­sional. Over the years, I spent a lot of time going to pro­fes­sional con­fer­ences and read­ing trade mag­a­zines to find my experts. Now, I go online. I look for peo­ple who already have some­thing inter­est­ing to say and haven’t yet writ­ten a book on the subject.

At the Taunton Press, we looked to the mag­a­zine, Fine Homebuilding, to give guid­ance in direc­tion. Some of the mag­a­zine authors were nat­ural book authors. Even more valu­able was the monthly research con­ducted on each issue of the mag­a­zine. Which arti­cles were the most pop­u­lar? Those were the sub­jects we needed to go after. First-​time author Sarah Susanka fit both bills: she had a reg­u­lar col­umn in the mag­a­zine, and the research showed that design­ing and build­ing small houses was the top-​ranking home design topic in the mag­a­zine. A per­fect com­bi­na­tion that worked out very well.

Sometimes an author does come in “over the tran­som,” such as Redwood Kardon, known as the “Code Check” author. I remem­ber the great waves of man­u­scripts and pro­pos­als that would come into the office and grow in ever-​more tee­ter­ing piles, until some­one ordered piz­zas and all the assis­tants and edi­tors mined for any gold-​plated man­u­scripts. I remem­ber see­ing inter­est­ing things, but never any­thing that was I was par­tic­u­larly look­ing for.

Authors who have pre­vi­ously writ­ten a book are always good bets, espe­cially if that book did at least all right, and if the author was easy to work with and took direc­tion well. I was never eager to offer a sec­ond con­tract to authors who were late or didn’t under­stand what the pub­lisher required.

Because I worked in a niche mar­ket, I didn’t often get queries from agents, and over the years, only signed a hand­ful of agree­ments that did include one. I’d almost always work directly with the authors.

Most of the books I did for Reader’s Digest and Wiley were on Work-​for-​Hire agree­ments, which meant there was no indi­vid­ual author on the books. We hired free­lance edi­tors to man­age the con­tent cre­ation, and then signed con­trib­u­tor agree­ments with each of the writ­ers who con­tributed. At the Digest, these con­trib­u­tors were paid pro­fes­sional writ­ers; whereas at Wiley, these were pro­fes­sion­als who were will­ing to be pub­lished for the pres­tige. I think they got a free copy of the book, but that was the extent of their compensation.

One pub­lisher tried to get as many books as it was pos­si­ble to get for zero dol­lars. (I’ll explain that when I get to the let­ter Z.) That didn’t really involve authors at all.

If you want to get pub­lished, find your edi­tors, and let them know that you (and only you) are exactly the expert want to discover.

Live Event! Successful Self-​Publishing

What are the keys to suc­cess­ful self-​publishing? The rules seem to be chang­ing daily, but I’ll fill you in on the lat­est strate­gies that self-​publishers are using to sell loads of books on December 1 at the Watercooler.

E-​Readers vs. Print Book (Infographic)

e-readers-v-print-books

E-​readers are rapidly catch­ing up to print books. Here’s a ter­rific info­graphic cre­ated for retail​menot​.com that sums up the cur­rent state of e-​readers vs. hard­cover books.

Why I NaNo

Participant2_180_180_white

Right after din­ner tonight, I’m going to start writ­ing my sec­ond novel. I’m not sure what it is going to be about, but I do know that I’ll have a com­plete draft by the end of the month. I’d first heard about National Novel Writing Month, affec­tion­ately known as NaNoWriMo at the O’Reilly Tools of Change in 2009. Chris Baty, an anthro­pol­o­gist and founder of the annual non-​profit event, talked about how com­mu­ni­ties come together around a com­mon cause. For NaNoWriMo, that goal is just to write.

Just write 50,000 words in a sin­gle month. 50,000 words are a piti­fully short novel – that’s about 90 printed pages of text, but it is enough words to have a spine, if not any real thud fac­tor. The best part of NaNoWriMo, for me at least, is two-​fold, the foun­da­tion of a daily writ­ing prac­tice. As an edi­tor and pub­lisher, I’d shep­herded many dozens of books to the fin­ish line, but before I wrote Buffalo Kat (don’t ask!) last year, I’d never fin­ished a com­plete cer­ti­fi­able man­u­script on my own. Of course, it was awful, but I learned quite a bit in the doing: I have a sick imag­i­na­tion, I remem­ber more details (or can at least imag­ine more details) than I thought my mind could carry, and, when I’m in the groove, writ­ing is almost more fun than read­ing. It’s also a fan­tas­tic excuse to get out of hav­ing to help clean out the gutters.

You write as fast as you can. Steady writ­ers should under­take a clip of 1,660 words a day. Those who have a day job go on week­end writ­ing binges. When the novel is fin­ished, you upload it to the NaNoWriMo servers. The WriMo com­put­ers count the words, and promptly deletes the uploaded file – 50,000+ words, you win! There is no dis­crim­i­na­tion, and books with char­ac­ters who stut­ter get there faster. There are no prizes in NaNoWriMo, other than a down­load­able cer­tifi­cate (suit­able for fram­ing), brag­ging rights, and the abil­ity to buy a t-​shirt that says “I’m a winner.”

I’ve been around books for so long, it’s my goal to write a mon­ster best-​seller, retire, and to spend the rest of my days read­ing on a beach. In the mean­time, NaNoWriMo is get­ting me ready.