About Julie Trelstad

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YOur PERSONAL PUBLISHER

I wish I didn’t have to do this work. Great books ought to just sell themselves. Since books have wings, they ought to fly into the hands of waiting readers and be devoured on the spot. I feel sad when that doesn’t happen.

It’s a lot of work to write a book. I know. I’ve edited hundreds and am entering year five of writing my novel.

It’s difficult to market at book, too. This is a weird industry. It’s not about supply and demand. People have no trouble finding something to read. In fact, a good number of us might be crushed by our TBR (to-be-read) piles on our nightstands. There are simply too many books and too few readers.

Most Americans don’t buy a book every year. Luckily, a small percentage buy a ton. And it’s my belief that there are readers for every book, and that it’s necessary to use the same creativity you used to write your book to promote it.

You can ask me just about anything about how the industry works, from how to pitch an agent, how to work with your publisher, how to make an e-book, or how to market a book effectively. I've assembled a terrific team to assist you on your journey if you need one.

STUFF I’ve Done

Since my first job was as an editor at Progressive Architecture magazine, where I learned that I liked writing about architecture even more than I liked drawing. I was the editor of the original The Not So Big House book at the Taunton Press, and the 10th Edition of Architectural Graphic Standards at John Wiley & Sons. Unless you're an architect, those probably won't mean much to you. Now I write novels featuring architects.

I love technology too, and I've always been an early adopter. At Wiley I made CD-ROMs in the 1990s, which made me a digital publishing pioneer. In 2004, I learned about Print-on-Demand technology and founded the Plain White Press, which published books and card decks for busy women. I founded it as an anti-digital company that produced both books and card deck kits. The Press had national distribution and won several awards before I sold it to Fox Chapel Publishing in 2010. 

Since that time, I've been helping authors with their publishing businesses, including websites and online platform creation and development. Most recently I did this in-house as Director of Digital Rights at Writers House, a literary agency.

Now I'm ready to help you build your writing and publishing business.