Author Training

You’ve written your book. Now what? Based on the work that I’ve done with hundreds of authors, I’ve developed a series of training programs designed to help professional authors navigate the difficult terrain of professional book publishing.

All of these courses are online on-demand, and can be taken at your own pace. Group workshop versions of these classes—online or in person—are available. Just ask!

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This course is designed specifically to empower traditionally-published authors and writers to who plan to query agents and publishers in pursuit of a publishing deal.

When you complete this course, you’ll know:

  • the best time to pitch your promotion ideas

  • how to take advantage of publisher promotions

  • which marketing tactics make the most sense for authors with publishers

  • sales conference secrets

  • how agents and publishers think about royalties and advances


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The AUTHOR’S Marketing Manuscript

You’ve written your book, but what about your website copy, your email marketing newsletter, Facebook posts, and Tweets?

When you complete this course, you’ll have:

  • website copy that attracts more readers

  • an automatic welcome email sequence that creates relationships with your readers

  • a social media calendar plotted out for a year in advance

  • a personal formula for a monthly email newsletter

  • dozens of tweets, Instagram captions, and pithy Facebook posts ready to delight your audience


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The Author’s Guide to Marketing Tech

If you want to build your digital platform from scratch, or if you want to help other authors do the same, roll up your sleeves, and join me in this geeked-out class. I’ve tried almost every tool and the book and I’ve assembled my favorites in this class.

When you complete this course, you’ll be able to:

  • create a gorgeous author website using the Squarespace platform.

  • set up an email newsletter and autoresponder

  • automate your social media marketing program using Buffer and/or Tailwind

  • create social gorgeous graphics with free and cheap tools

  • set up a basic Facebook advertising account.